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Content Marketing for Beginners

A practical, self-paced content marketing course by Gigi Kenneth. Every lesson is free and open, with no signup wall, so you learn at your own pace.

Introduction to Content Marketing

  1. 01What is Content Marketing?
  2. 02Understanding Your Audience
  3. 03Creating Buyer Personas
  4. 04The Content Marketing Funnel (ToFu, MoFu, BoFu)
  5. 05Understanding the Content Marketing FunnelQuiz

Content Planning

  1. 06What is Content Planning?
  2. 07Content Strategy vs. Content Plan
  3. 08How to Generate Content Ideas
  4. 09Creating a Simple Content Calendar

Writing & Creating Content

  1. 10Writing for Blogs
  2. 11Writing for Social Media
  3. 12Writing Case Studies
  4. 13Writing Email Marketing Copy
  5. 14Writing Landing Pages & Website Content
  6. 15Writing for Video & Podcast Scripts
  7. 16Tips & Tools to Improve Your Writing
  8. 17Using AI & Automation for Content Creation
  9. 18Structuring Content for Engagement

Visuals for Your Content

  1. 19Why Visual Content Matters and Different Types of Visuals
  2. 20Design Principles and Tips for Creating Engaging Graphics

Content Optimization & SEO for Beginners

  1. 21What is SEO and How to Optimize Your Content
  2. 22SEO Tools and How to Track Your Content Performance

Content Distribution & Promotion

  1. 23Content Distribution Strategies
  2. 24Repurposing Content for Better Reach
  3. 25Measuring Content Distribution Success

Measuring Content Performance

  1. 26Tracking Key Content Performance Metrics
  2. 27Analyzing Content Performance and Identifying Insights
  3. 28Creating a Content Performance Report

Wrapping Up

  1. 29Course Recap QuizQuiz
  2. 30Final Recap & Thank You Message
  3. 31Capstone Project - Build Your Content Strategy

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