Selected work
Deep-dive case studies, and the things I have built and shipped.
Deep dives

Building Asele: brand, product, and community for women’s health
Founder of Asele, an AI-powered women’s health platform for African women. I lead brand, design, product, and content, build the frontend alongside our CTO, and run the community and the Blush and Bloom podcast.
Leading marketing for a data science consultancy
As Marketing Lead at Jumping Rivers, a UK data science consultancy, I run content, SEO, events, and campaigns that turn deep R and Python expertise into registrations, pipeline, and partnerships.
Turning deep technical work into content decision-makers trust
As Content Marketing Manager and internal journalist at Appsilon, an R/Shiny software company in life sciences, I built the content engine that turned deep data science and engineering into clear, credible stories, and grew pipeline while doing it.
Things I have built

Asele
Women's health app for cycle and symptom tracking, with phase-aware guidance and an AI assistant (Amara) that answers health questions in several languages. Built for African women.

Nook
Login-free virtual coworking. Open a link, say what you're working on, and focus for fifty minutes alongside up to four people. No account, no database, free and open source.

Global Femtech Map
A living atlas of women's health. An interactive world map of the founders, clinics and communities building better care, with hundreds of cited initiatives and per-country ecosystem reports.

African Migration Map
An interactive editorial atlas of African migration across six eras, told map-first with data and narrative. Built with vanilla JavaScript and d3-geo.

Restock
A kitchen restock app. Tap pantry items to build a shopping list, then see what you buy most in weekly and monthly insights. Cloud sync, no login.

HerbCard
Snap a photo of a herb and learn what it is, in English or Nigerian Pidgin. A plant identification app, part of the Asele family.